Contemporary Christian rockers the David Crowder Band have finally seen the light. The Lite-Brite, that is. The band's stunning new breakthrough video for "SMS (Shine)" just may do for Hasbro's beloved '70s electrical toy what the White Stripes' "Fell In Love With A Girl" video did for Legos or OK Go's "Here It Goes Again" did for treadmills.
Using stop-motion animation (with absolutely no computer graphics or effects), more than 700,000 vintage Lite-Brite pegs, and the help of 83 friends who'll probably never want to look at another Lite-Brite peg for the rest of their lives, the David Crowder Band created the video over the course of 2,150 hours and 148 pizzas. They literally made things with light, and the result--a 2D tale of true love--is electric indeed.